Enhancing Engagement in the Diversity Training Experience: Morality Processes Matter
Dustin Maneethai, Lars U. Johnson, Leanne A. Atwater, & L. A. Witt
Abstract
We describe how organizations and managers can enhance their efficacy and buy-in for diversity training programs through moral reframing. When organizations design and implement diversity training programs that morally resonate with only some participants, they risk alienation, divisiveness, and backlash. To understand the importance of how diversity training programs are framed, we describe five moral foundations (care, fairness, loyalty, authority, and purity) and their role in shaping perceptions and reactions to diversity training initiatives. We posit that diversity initiatives often emphasize care and fairness, which may not resonate with individuals prioritizing other moral values, such as loyalty, authority, and purity. We propose that the strategic reframing of diversity training within multiple moral frameworks may be more effective in resonating with a diverse audience and enhancing the overall effectiveness of diversity training programs. Additionally, we offer practical recommendations for managers and organizations to apply these moral frameworks in designing and communicating diversity training, maximizing their reach and positive impact.