Social Media and I-O Psychology: Take the Challenge!
SIOP Electronic Communications Committee
Social Media & I-O Psychology: Take the Challenge!
Results of a recent SIOP branding study were somewhat bleak. Out of 712 business and HR professionals sampled, only 19.4% were familiar with I-O psychology and only 8.7% were aware of SIOP (Rose, McCune, Spencer, Rupprecht, & Drogan, 2013).
|
With so few HR and business professionals reporting familiarity with our field, how can we best express our expertise and raise levels of awareness?
|
The Benefits of Leveraging Social Media
|
Benefits for SIOP:
- Increase I-O visibility with “our knowledge base and disciplinary core” (Ryan, 2003) to create greater awareness of our field
- Market SIOP to foster brand loyalty and generate credibility across the areas we support
- Establish our brand as leading workplace psychologists
|
Benefits for You:
- Increase the demand for and marketability of your own talents toposition yourself for future opportunities
- Brand yourself around how you want to be perceived and communicate your identity as an I-O psychologist (Poeppelman and Blacksmith, 2014).
- Stay up to date on relevant topics and trends by engaging with SIOP on social media so you’ll be alerted in real time on I-O pertinent news
|
To learn how to follow SIOP on social media, visit SIOP’s social media pageto access the group links within your favorite tool! Also, engage with other I-O psychologists and groups by:
- Visiting the Reddit pagededicated to I-Os.
- Viewing the Talegent list of the top 50 I-Os who tweet.
- Searching social media platforms using keywords (e.g., I-O, SIOP) to reveal others who are interacting with the platform and allow for a larger dialogue.
Top 5 Social Media Tips:
|
#1
|
Use and search I-O hashtags
|
|
Tagging posts with relevant hashtags will draw attention to the post and allow it to be indexed in relevant searches. Examples: #SIOP, #mySIOP, #IOPsych, #iopsychology, #SIOP16
|
 
|
|
#2
|
Tag relevant companies & individuals
|
|
Insert an @ sign in front of a company or individual name/handle in your post. This will help draw attention to the company page manager to get reposted, thus increasing its visibility and impact.
|
|
|
#3
|
Post regularly
|
|
Create a regular cadence of posting (once or twice a day), but focus on items that are of value. By posting regular, high-value content, you’ll start to gain followers and visibility.
Tend to forget to post or get too busy? Use tools such as Hootsuite and Buffer to schedule them.
|
|
|
#4
|
Use visualizations
|
|
Current trends have shown people are more likely to notice, remember, and share your posts if they are accompanied by a picture or video. Try it!
|
|
|
#5
|
Consider the outlet and time of day
|
|
Consider the social media outlet, time of day, week, and type of content you post.
LinkedIn provides a better avenue for creating provocative posts that last longer and encourages connections to share their insights. Facebook is great for targeting a younger audience, and Twitter tends to be best for short, pithy posts.
|
|
What’s your next step? Commit to engaging with SIOP in the New Year! Make a New Year’s resolution to increase your social media presence and declare your commitment by linking to this article on your social media platform of choice using the following suggestion post:
Accept the challenge: Join us in promoting #IOPsych on Social Media. #SIOP (link to TIP article here)
~ Electronic Communications Committee
SIOP’s Electronic Communications Committee would like to encourage you to engage with SIOP via social media. Below you’ll find some tips on how to connect. More information regarding recommendations for and benefits of social engagement are provided on page X. Commit to engaging with SIOP in the New Year!
